Word of the Day: Broetry

A barrage of single sentence paragraphs culminating in some chest-thumping way.

I was involved in an interchange on Bluesky the other day:

And, yes the term broetry is in use, as defined here by Hootsuite:

Broetry

Broety is a style of writing, often popular on LinkedIn, that uses line breaks after every sentence to create long posts that tend to drive high views and engagement. These “broems” usually follow a standard formula:

• A clickbait-style “hook.”

• Followed by a somewhat unrealistic conversation.

• Next, tug at some heartstrings.

• Throw in a healthy dose of jargon.

• End with an inspirational life lesson or universal truth.

• Ask your reader to like or comment if they agree.

Broetry can be successful, but it does have negative associations with hustle culture.

Trust me, you will never see broetry here.

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